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A crazy consequence of the success of the series about tourism

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“Cine tourism”, a travel trend inspired by series and movies, has been popular for years. This is stated in a study conducted by the international polling firm OnePoll. Tendance Hôtellerie website relayed in November 2022, streaming documentaries, movies and series are now the second most popular source of travel inspiration (20%), now surpassing social media (13%) and ranking just behind recommendations from friends or family. family (42%). These numerous pilgrimages to Spain, Ireland, or Croatia are evidenced Power playOr in New Zealand, the mythical landscape Lord of the Rings A you The Hobbit. Today, we observe the same phenomenon with great success Wednesday, Tim Burton’s Extraordinary Series It is still in the top 10 of the most watched series on Netflix, on the way to creating a new excitement for tourism in Romania.

Wednesday Increasing travel bookings in Romania

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Romania, the birthplace of haunted sites and the legend of Count Dracula, seems to have inspired fans. Wednesday. A country known for its medieval cities and the Carpathian Mountains naturally served as the backdrop. Teen series centered on the eldest of the Addams family. Online Travel Agency, Expedia, revealed a 55% increase in searches for hotels in Bucharest, where the series was filmed, in 2021. The increase seen in the first two weeks before and after the launch of the series, “compared to the four weeks prior to this period”, explains. This study. Moreover, if Romania’s capital attracts seriphiles, the Romanian countryside was also more sought after, recording the highest rate of 15%.

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There is no hot water on the sets of the series

Film crews also had to deal with harsh winters in this Eastern European country. But not enough to ruin their experience. Actress Jenny Ortega, A flawless performance as Mercredi, asserted that he was nourished by this very special atmosphere for the role. “I knew about this country, its connection with Dracula, the many castles and so on (…) and sometimes I found it hard to believe that these were real settings. It matched well with the aesthetic of the series.“, entrusted to the actress, 20 years, During a round table Entertainment TV attendedand explained Interview Journal He never took a hot shower during the eight-month shoot, and neither did his little comrades. A unique experience none of the actors will soon forget.

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Article written in collaboration with 6Médias

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